El Indio de Tijuana

El Indio de Tijuana is a Mexican restaurant that seeks to convey authenticity and tradition through its visual identity. The design combines graphic elements inspired by Mexican culture with a modern style that adapts to the business's digital and physical environments.

Logo and variations

The El Indio de Tijuana logo comes in two versions: a centered version and a horizontal one. These variations allow for application on a variety of media, from signage and menus to social media and packaging.

Graphic universe and social networks

To reinforce the restaurant's visual presence, Instagram Stories examples and a graphic layout for the business's profile feed were designed. These pieces ensure a coherent and attractive identity on social media, highlighting the colors, patterns, and fonts that reinforce the brand's concept.

Website prototype

A website prototype was developed, aligned with the graphic identity of El Indio de Tijuana. This website offers an intuitive experience, highlighting the menu, the restaurant's history, and special promotions.

With this proposal, El Indio de Tijuana achieves a solid and versatile visual identity, combining tradition and modernity to stand out in the Mexican food market.